Tali Kogan is the founder of Tel Aviv Couture. As a personal stylist, event producer, and business consultant, she combines her expertise in fashion and lifestyle with her unwavering love for Israel in every Tel Aviv Couture project. 

Founded in 2007, Tel Aviv Couture is a growing platform that gives a stage to up and coming international artists, showcasing Tali’s collaborations with brands from around the world as an ambassador, merchandising looks, and helping designers break into the American market. 

Tali’s keen eye for fashion was cultivated by the heavy couture influence of her Russian and Ukrainian roots. When she later moved to Tel Aviv, she gained professional styling experience working in the local fashion industry on the heels of her 3 year leadership as a ranking officer in the elite Israeli Defence Force. 

She went on to channel her strong management skills building successful careers in travel, real estate and accounting. Tali’s sharp business mind coupled with her passion for design makes her a powerhouse of both brains and beauty.

Today, the proof is in her achievements as a multi-faceted businesswoman. Living in Chicago, Tali began to help an Israeli designer friend launch her business in the States and has since opened up the American market for numerous international designers. Her involvement in premiere events for Chicago Fashion Week, Israel Bonds and JUF has garnered her respect as an influential member of the Chicago community. 

A fashion expert in merchandising both online and in brick and mortar showrooms, Tali is committed to sharing the latest trends and brands to her readers while inspiring them to use style as a means of self-expression. In her personal styling sessions, Tali goes “shopping” in her clients’ closets, teaching them to use what they have and let their true selves shine through. 

Specializing in one-on-one styling services and special event production, Tali is based in Chicago, and is available for bookings throughout the country and internationally. To learn more about working with Tali, click here.

"I’m honored to serve as a brand ambassador to the fresh talent coming out of Israel’s developing design industry. Doing my part to support this small yet innovative country is an opportunity I am so grateful for."

I love the women I work with - they are my ultimate inspiration! Through my styling sessions and blog posts, I aim to empower each woman with the tools she needs to be her most beautiful self. 

Being an artist in Israel is not easy, and out of that struggle comes true beauty you won’t find anywhere else. My goal is to create the stage for these artists so that they can express their unique points of view to the world and get the recognition they deserve.

Personal style is dynamic and evolving. I go from wearing lots of colors and complex pieces to minimalistic black, white, and gray looks. No matter what mood or phase I’m in, it’s always feminine with a touch of edge. 

"When styling myslef, instead of reaching out to obvious skinny, I pick an item that didn’t make any recent appearances and style the rest of the look around it. If I can’t come up with a look I love, I let the item go, for sale, for friends or donations. "

"I mostly invest in designer bags, glasses and some shoes. Rest of my wwardirobe are from approachable retails such Zara, H&M AND I love designer sales. "

"I love to say that looking chic its not about who you are wearing, is more like how you are wearing it and how you feel inside. If you feel confident, you know you looking good! And that’s the skill I love sharing with my clients and on my blog. By providing inspiration on my personal styling tricks and make Tel Aviv Couture women feeling like a celebrity. Because all my clients for me are superstars." 

"I didn’t know that I will end up in fashion industry up until I was 32 and very unexpectedly. This was never presented to me as an option. It was doctor, attorney or accounting, so I choose accounting only because numbers for me were easy."

"When I founded Tel Aviv Couture back in 2007 I was mostly working with little boutiques and A LOT events, litteraly almost every other month I would produce shopping events or shows. Retail industry wasn’t doing amazing that time, I had to work very hard to build my brand and am still do. When my kids were born I had to slow down with events and focusing more on continue developing Tel Aviv Couture online presence through my blog and exclusive events mostly in collaboration with Jewish organizations. And thanks to my most amazing clients I have been working on styling projects with for years."

"There are no shortcuts to success. When you love what you do - and when you believe in what you do - you end up working day and night. I even work in my dreams."

"My military experience allowed me to develop confidence and strength at an early age. I figured that if I could lead over 200 soldiers throughout the desert in difficult conditions and no spa or creature comforts, I could probably do anything. And that’s exactly what I do now every day." 

Got an idea? Think your brand is right for Tel Aviv Couture? Talk to me about collaborations. tali@telavivcouture.com

Talk is Chic - lets chat!

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