Tuesday, September 1, 2015


Tulle dress is an instant princess moment. I especially love it in black to contrast the softness of the tulle. But I also adore it in light shades styled with denim or leather cropped jacket. And who said that tulle dresses are only for special occasions??
I say, don't wait for that special moment to come to you, instead create one of your own!

Also, try styling black tulle dress with white pointy toe pump.


Thank you for visiting my blog. I hope you are inspired:)


 JHC Productions

Monday, August 24, 2015


I was a bit skeptical wearing a white dress while sill caring baby weight. But knowing Blush creations I had to give it a try. Blush designs are brilliant! By using beautiful drapery techniques, her styles flatters any body shape. I have styled clients with Blush for years for different occasions, including stunning expecting Komal Patel here. The best part that this dress cost $115 and available in other colors as well!

This is a great look to celebrate something special, summer party, afternoon tea, vacation or even fancy girls lunch. 


Thank you for visiting my blog! I hope you are enjoying those last beautiful days of summer.

Tali & Leo
Photography JHC Production

Wednesday, August 5, 2015


It's impossible to talk about Israel’s fashion history without mentioning Maskit, Israel's first ever fashion house.
Luxury brand Maskit was originally founded in 1954 by Ruth Dyan and became a global phenomenon.  It's designs were sold at Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, worn by top celebrities such as Audrey Hepburn and featured on the cover of Vogue. In 1995, after over 40 years of operation, the company went silent.
Today, 97 year-old Ruth Dyan in collaboration with the extremely talented 32 year-old Sharon Tal have brought the Maskit label back to life and are aiming to restore it's legacy.

 Last week I had the honor of meeting Sharon Tal at a private event here in Chicago. The event was held at the Standard Club and was produced by the Women's Division of the Jewish United Fund and the Jewish Women's Foundation of Metropolitan Chicago. The event featured the new head designer of the legendary Maskit, Sharon Tal.  It included a presentation by Sharon followed by a highly successful trunk show.

It was clear to me why out of many other attempts to revive Maskit, Ruth Dyan choose Sharon. She is an extraordinary person who became my new favorite icon within the first minute of our conversation.

Sharon graduated from Shenkar, and worked with major fashion houses Lanvin and Alexander McQueen. Fueled by her passion, courage and a strong identification with her roots, Sharon set out to resurrect the Maskit name. As she shared her story with the audience, people were captivated by her mission and her vision. And on top of all this, Sharon is raising 2 little girls!

When the collection was revealed, I was blown away... it was gorgeous!  The embroidery, details, luxurious fabrics and uniqueness are like nothing I have ever seen made in Israel before. It's a ready to wear line with couture materials and techniques. Sharon's collection was inspired by the vision of a multicultural Israel. The masterful techniques which she honed as the head of embroidery at McQueen's house were well showcased as she took Maskit's original designs and fused them with modern elements.

There was a magenta gown that caught my eye right away. A woman can never have too many dresses, right?! The brilliantly designed gown compliments anyone and moves magically on the body. When you come across it, please don't miss out on the opportunity, try it on!

The Egg coat is a timeless piece that every women should own. Classy, smart and effortlessly designed in various fabrics from light silks to wool and cashmere. This piece should definitely be on your next wish list.

Especially living in a winter city, investing in a quality coat is a no brainer.  If you are looking for a chic, timeless and hand-stitched coat that will last forever, look no further and invest in Maskit's Signature Iconic Desert coat.

Sharon is starting a new era not just for Maskit but for the entire fashion industry in Israel. It is a personal satisfaction to watch this unfold. From the very onset, my mission when forming Tel Aviv Couture was to support and expose Israel's incredible fashion talent to the rest of the world. I couldn't be more inspired by Sharon.

How Sharon is handling her new life mission as well as her tips to young Israeli designers are just a few of the questions she answered in our interview below.

When Sharon saw Kate Middleton walking the aisle in a McQueen dress she got depressed... because if Sharon would still be working at Alexander McQueen's house, she would be the one making this dress! That was a turning point for Sharon as she realized she wanted to go back to work.

Sharon Tal is showcasing on Ellen Carmell, Executive Director of Jewish Women's Foundation Maskit's signature silk scarf

Volunteers from the audience modeling iconic Desert and Egg coats

Sharon Tal and Tali Kogan
Always so happy to meet a dear friend, Julie Mesznik, who attended with her mother in-law, Margot Lakonishok

Shopping and chatting with Sharon Tal

Maskit crew: Nir Tal, Sharon's husband and former CEO of Maskit, Sharon Tal and sales associate Adi

To read more about Maskit and view their full collection click here

Your next trip in Israel you must visit Maskit, located inside a restored temple villa in a beautiful, serene area of Tel Aviv-Jaffa. There is nothing else like it.

Special thank you to Women's Divisions of the Jewish United Fund and Jewish Women's foundation for allowing me to attend and cover this event for my blog.

Jonathan Cohon

Monday, July 27, 2015


1. To motivate myself to drink lots of H2O, I started making flavored water with any berries that are in the fridge with lemon and basil or mint. Also love cucumber water. The flavor is super refreshing, zero calories, it looks so pretty and it works because I do drink a lot more.

2. Instead of shopping for an ordinary diaper bag, I converted my Proenza Schoular to my baby bag. I love it because it's roomy, stylish and fits perfectly on my stroller.

3. Tan Towels A touch of tan glow is always a great idea especially now in the summer.

4. Glow masks Those are simply amazing! To make up for my current luck of consistency of daily facial routine, I use Glow masks once to twice a week and get really good results. So worth it!

5. NARS lip pencils been my thing for years now. Occasionally I try new products but somehow always come back to these. Bright lips and sunnies makes the quickest put together look.

6. Uppa baby stroller that was purchased 4.5 years ago for my girl Katya. I chose this brand because of the bassinet and the big storage space. I have to say that I am very pleased with it but for travel, this is not the most convenient one. For city mommies and for older babies, I love Orbit as well.

7.Josie robe/cover up, days before baby Leonix arrived my girlfriend and I went shopping for comfy home/hospital essentials. I been living in them ever since and wear it as a cover up as well. It's a great gift for your expecting girlfriend.

8. I love everything about this bassinet. It's beyond adorable and I love having Leonix at night by my bed side at least for first couple of months.  I am not sure where is this particular one from as we got it from our friends. But I found some great options herehere, and here If you are expecting, I would for sure recommend to buy one.

9. Fresh flowers, I absolutely love having them around the house.

While working on this post I realized that I have more favorites to share. I will leave those for my next essentials post.

Thank you for visiting my blog. I hope you are having an awesome start of the week.


Sunday, July 5, 2015


First night out since Leonix was born was one to remember! It was a once in a lifetime, electrifying experience I had along with over 70,000 kind people from all over the country who came to celebrate the legendary Grateful Dead's final concerts, Fare Thee Well.

Deadheads planned for months to celebrate the end of the road of the Dead. It was hard for me to understand but after experiencing this I get it, living that moment is priceless!  

When I woke up today, I felt that last night I was on a different planet, kinda like a dream, one that I will never forget. I am so grateful!

on the way to the show

On the way out after the show
For my outfit, I was inspired by fringe that was outgrowth of the hippie movement and by Grateful Dead's roses. I am wearing roses print vintage blazer from grandma, fringe dress and ripped maternity jeans. Although I said that denim are out from my wardrobe for now, I really wanted to wear them for the show, so I wore the maternity one :) 

Some videos I recorded and posted on my youtube chanel here and here.